Skip to content
Keely White

About Our Founder, Keely White

 Keely White fuels entrepreneurial achievements. She has been instrumental in helping Australian business owners to bring quality structure to their businesses. Keely is the Founder and CEO of Liinchpin, which specialises in systemising businesses and shaping high performance and harmonious teams. 

businesswoman-white-bg

Business Maven

Prior to Liinchpin, Keely also worked with multiple 7 & 8 figure companies - in construction, training, property and ecommerce - and has received business awards and high recognition in sales, structure and leadership.

Host

Unconventional Host

Keely has been the host of The Entrepreneur's Unconvention (voted top 3 event for business owners worldwide), which has had speakers such as Australian entrepreneurs Mark Bouris, Michelle Bridges, Naomi Simpson, Glen Richards, Janine Ellis, Kikki K and more.

Investor

Diverse Investments

Keely is also a high-profile investor, having invested into companies spanning technology, finance, ecommerce, real estate, and agriculture. 
Corporate coach-1

Corporate Coaching

Keely has personally trained, mentored and led thousands of entrepreneurs through 1:1 coaching or presenting more than 6,300 hours of workshops and keynotes. She has also worked with AFR Top 100 and multinational companies such as realestate.com.au, Woolworths,  and has rubbed shoulders with some of the world's leading entrepreneurs.

600 Million Usd

$600M Achievement

Keely most recently worked with the founders of Australian retail giant, Culture Kings, who debuted on the NY stock exchange after a landmark $600M deal, making it the biggest ever private sale in Australia’s retail and apparel sector. 

handshake

Entrepreneur's Retreat

She is soon to be launching The Entrepreneur's Campus, a sprawling resort-style homestead that hosts business and personal empowerment events all year round.

Interested to know more?

Book in for a free session with one of our coaches

The Liinchpin System

A six step framework for systemising and scaling your business.

Tools for people performance and business performance.

The Liinchpin System is a unique offering combining strategic coaching and practical application. 
 
The Liinchpin System has practical, easy to use Tools that allow the business to unwrap itself from around YOU and function at its very best. We also focus on providing you with the know-how to grow your business, increase profit and create a great culture. 
 
The Liinchpin System becomes the operating system of your business, so it is no longer heavily reliant on you or any other key individual.  
Ultimately, gaining your back your FREEDOM!
Cashflow

Cashflow and Budget Tools

Instructions on how to create a clear view of today's cash and impact of your results, so you can make informed decisions. Strategies for immediately increasing cash flow and profit.

KPI and scorecard

KPI Scorecards

Target setting calculators, help with creating Live Dashboards tailored for your business that help drive team performance.
management

Recruitment & Management Processes

Culture frameworks, Meeting structures and agendas for success, Leadership lessons.

Automation and outsourcing

Automation & Outsourcing

Improvement tools for customer journey excellence, operational efficiency and more.

Growth

Growth & Success

A simplified yet effective strategic planning tool to achieve your Vision.